Happy Wednesday Loves!
From what I’ve heard on the grapevine, this is the second most sought after thing every blogger wants (second to sponsored collaborations of course) and I can totally understand why. Attending swanky venues in Central London, getting a first look at new product launches, meeting the team behind the brand and of course walking away with amazing goodie bags! As part of the events team at Farfetch I know how much work and effort goes into organising blogger events and why it’s so important for bloggers to attend them.
How do you get invited?
This is probably the number one question that everyone wants to know! Well ideally you want to be invited organically by brands and PR’s. I’ve spoken to a lot of PR’s at events I’ve attended and asked how do they search for people to invite. Most of them say the same thing, Instagram! Never underestimate the power of Instagram! I’ll let you guys in on a little secret called Fashion Monitor! It’s a tool that lists every single fashion and beauty related event worldwide and I think more bloggers use it more than they care to admit. That’s all I’m going to say on that topic, if you want me to write an in-depth blog post about Fashion Monitor and it’s benefits, let me know in the comments below.
Types of Events
I often hear bloggers saying ‘I don’t attend press days because I get nothing out of them’ I can’t tell you how wrong this is! Maybe if you’re an influencer that’s true but if you’re a small blogger, you should be aiming to attend as many press days as possible. I’ve got quite a few collaborations from the back of attending press days, the aim isn’t to walk in, grab a goodie bag and go home. Your aim should always be to introduce yourself to the brand and exchange contact details. Press days are actually the easiest events to attend as well, if you know a blogging friend who is attending one, just ask to tag along as there’s never a guest list, all you have to do is sign in upon arrival. Some of the goodie bags are surprisingly worthwhile too! Sometimes you can receive gift vouchers up to the value of £100, which makes for great content for your blog or YouTube channel.
These events are usually held in the evenings, which is great if you work full time like myself and are usually more exclusive. They’re usually larger scale events, with loads of budget behind it, you can expect to see plenty of reality celebrities attend these events (let’s just say the whole cast of TOWIE has been on my Snapchat/Insta stories) lol! These guests are usually a mixture of bloggers, journalists, presenters and celebrities. Best of all you can always bring a +1 to these events, which I recommend cause there’s often loud music and lots of unlimited alcohol at the bar so it’s not a place where you can really mingle & meet new people.
These events are strictly focused on bloggers only and quite honestly my favourite types of events. They’re usually blogger breakfasts/dinners, workshops, conferences, product launches and can be held any point during the day. Ironically these are the events I struggle to get invited to the most, yet they’re the type of events I organise at work everyday. These are definitely the best events to network at as everyone is gaurenteed to be a blogger of some sort and you get the chance to connect to the brand more.
I know that the thought of attending events can be terrifying and have often been told by bloggers they reject invitations out of fear. Guys seriously we’re all in the same boat together so don’t ever be afraid to attend an event on your own. Last year I attended so many press days alone and actually met some of my closest blogging friends that way. Attending events alone pushes you out of your comfort zone and forces you to approach people who you wouldn’t normally have the courage to do so. If you still don’t think you can do it alone, I suggest searching for the event’s hashtag on Twitter and reaching out to other bloggers to meet up before the event and go together. Fortunately I can now confidently attend an event and be guaranteed to know a handful of bloggers there so being a loner isn’t so much of an issue anymore.
What Events to Avoid
As a new blogger it can be easy to be sucked into marketing ploys and gimmicks! There are a lot of companies out there who seek to take advantage of naïve bloggers by inviting you to what appears to be ‘amazing events’ but is actually a marketing tactic for you to buy their products and stock. Or events that are ticketed and charge you to a fee to attend! I must stress to you all that real blogger events are always 100% free! You should never need to dip into your purse at any blogger event, not even for a drink!
Show your Gratitude
After every event I attend, I always send a follow-up email the following day to the brand or PR thanking them for the invite and to please keep in touch for future events or collaborations. It shows your gratitude and helps to build a long-term relationship.
What are your tips & tricks for events? Leave them in the comments below!
Photography by Pistacho Photography.
Top | Boohoo
Jeans | Dondup
Sunglasses | Céline
Shoes | Christian Louboutin
Handbag | Céline
Jewellery | (c/o) Christian Paul watch